Standing out in a crowd can be challenging, especially when the whole crowd is trying to stand out. The world of CPG (Consumer Packaged Goods) is fraught with obstacles that can trip up even the most motivated entrepreneurs with the very best products. Planning ahead for opportunities and pitfalls in this minefield requires a unique set of skills (and experiences helps, too).

Often, CPG clients are forced to update or completely rebrand in order to stay relevant in the retail space. Included among the images below are several “before & after” examples.