Standing out in a crowd can be challenging, especially when the whole crowd is trying to stand out. The world of CPG (Consumer Packaged Goods) is fraught with obstacles that can trip up even the most motivated entrepreneurs with the very best products. Planning ahead for opportunities and pitfalls in this minefield requires a very special set of skills and experiences.

Often, CPG clients are forced to update or completely rebrand in order to stay relevant in the retail space. Included among the images below are several “before & after” examples.

Ray Benson’s BBQ, Iron Works BBQ, Pride of Texas BBQ, and William’s Farm Peach Salsa labels created in collaboration with Wes Wooddell.